If you want to brand your business properly, especially when it comes to branding on the Internet, you must provide the logo that people will recognize and connect with you.
Here, for example, Apple has done it masterfully. What they did? They designed a logo in the shape of apples. It could not be simpler, but also more recognizable than that. What is the goal! Their idea was to choose the logo that will be unusual for a company that deals with technology and thus differentiate from competitors. And they did it! As soon as you see the hard-bitten apple, the first impression is Apple.
Instead of relying only on verbal memory, use the power of the visual memory and make the most of your consumers.
Now that you understand how important and influential the relationship between brand names and their logos, see that as you select the name you have in mind and it. Look to select a name for the brand that will give you more freedom to come up with a logo.
We even believe that the brand is based on the logo, in some cases, stronger than the brand based on the words. So if you're stuck with coming up with a name, and you have already an idea for a logo, try to base the brand name on the logo.
Just compare Apple's logo in the shape of apples and Microsoft logos, which consists only of names Whose logo you quickly remember? What we find as more attractive? Apple's, of course!
When you think of the brand name, or you have a couple of them in circulation, make a quick assessment by them to consider on the basis of these five characteristics:
Recognition: Does the name of your brand stand out? Are you different from other brands?
Loudness: Say the name aloud. How does that sound? Is it easy to pronounce it? Does it sounds good?
Memorability: Is it easy to remember the name of your brand? How many times need to hear it to remember him?