Brand design, visual identity or corporate design makes a unique set of elements of visual symbols that make the brand recognizable.
Most people under the brand imply name and his perception, iconography, appearance, etc. For many, the concept of brand design ends at that.
However, it is not enough to design a logo, make a propaganda slogan etc. and all this set on the website, letterhead or signature of a memorandum e-mail. The thing we are actually talking about identity. Brand is something more than that.
"Design is not just how the product looks like or how it feels, but also how it works ..." once said the famous Steve Jobs. He was talking, of course, about the branding and brand value.
The brand needs to reflect and highlight the quality that the company is defined as a key factor in its success and thus to send the right message to future consumers.
Did you think about your new visual identity and a symbol that is synonymous with your business (company), a hobby, or for you personally, whether you are an artist, collector, ecologist, professor of criminology or none of the above ... You just want to have a stylish and graphically shaped signature or graphic element in which people will recognize your brand.
The logo is, by definition, a basic element of the visual identity of a company or individual, and everyone can have it. Other elements of the visual identity are, for example, sign, mascot, emblem ...
There are various motives and needs for the logo but for companies it is almost essential. In addition to being custom business logo is a symbol by which you will be customers or consumers immediately recognize. In addition to the company, logo is needed and for every product you intend to brand.
Most people under the brand imply name and his perception, iconography, appearance, etc. For many, the concept of brand design ends at that.
However, it is not enough to design a logo, make a propaganda slogan etc. and all this set on the website, letterhead or signature of a memorandum e-mail. The thing we are actually talking about identity. Brand is something more than that.
"Design is not just how the product looks like or how it feels, but also how it works ..." once said the famous Steve Jobs. He was talking, of course, about the branding and brand value.
The brand needs to reflect and highlight the quality that the company is defined as a key factor in its success and thus to send the right message to future consumers.
Did you think about your new visual identity and a symbol that is synonymous with your business (company), a hobby, or for you personally, whether you are an artist, collector, ecologist, professor of criminology or none of the above ... You just want to have a stylish and graphically shaped signature or graphic element in which people will recognize your brand.
The logo is, by definition, a basic element of the visual identity of a company or individual, and everyone can have it. Other elements of the visual identity are, for example, sign, mascot, emblem ...
There are various motives and needs for the logo but for companies it is almost essential. In addition to being custom business logo is a symbol by which you will be customers or consumers immediately recognize. In addition to the company, logo is needed and for every product you intend to brand.