This is what you have to know before you continue with your writing: Every single line of the text has to be written in the purpose of promotion and better sale. If you cannot do this or you think it is not true, then you should consider to change the profession and keep your hands form marketing. This is one of the first rules we have learned during our careers. This should be your starting point, especially if you are thinking to give a try in article marketing.
The purpose is, remember this, better sales or promotions. This is the reason why you have to use right words in almost every place that is intended to be public. Even the short posts on Facebook and Twitter must be created in such way to attract new potential customers. This should be your goal.
The only way to build successful brand and establish online business is by creating high-quality and successful advertising content.
However, great articles are not important only because of this. It is crucial because of getting more traffic to your website. If you are dealing with online marketing, then you know how this is important. Even the guys form Google say that informative content, content that brings new value to readers is the most important thing when it comes to ranking. It is, according to them, ranking factor number one.
Of course, you will have to learn some additional tactics if you want to dominate in the organic search results. First of all, you will have to learn how to use links properly, regardless of whether they are inbound or outbound links.
This is your first lecture from article marketing. Make sure not to be the last one. You must constantly to improve your knowledge if you want to stay on the top.