How to Market seniors so that they live Healthier?
Health is often a gift which youngsters, teenagers and adolescents take for granted although those are the only years in a person life where they could actually enjoy themselves and live healthy in spite of eating junk food and non nutritious meals.
However the fact of life is that this stage doesn’t last forever and often times it vanishes even before we notice and make optimum use of it. Therefore a successful marketer would not only focus on preparing for his retirement, rather he would also consider making the necessary amendments to his lifestyle during this young stage in order to be better prepared to have a better experience after retirement.
A marketer should also apply this principle to all elements of his work by critically evaluating the ultimate goals and objectives of the organization the necessary changes which need to be in place during the initial phases of the marketing plan.
Nevertheless, when analyzing the marketing campaigns which are being targeted towards senior citizens, a noteworthy aspect to be considered is that they are also focused on either healthcare, holiday deals or insurance. Although certainly there is exception to this, however these are the most commonly focused areas for senior citizens. The problem with this strategy is that it makes senior citizens understand that they are no longer capable of doing the activities which they engaged in during their younger days. As a result, the numbers of senior citizens who get admitted to hospitals and get regular medical check-ups have increased because of the unethical marketing efforts to these individuals. A few traits which could be used to define a successful marketing strategy for senior citizens include,
• Has a positive outlook
• Promotes people to start a hobby or join a community club in a field of their interest
• Promotes physical activity
• Promotes measures necessary to overcome stress
• Doesn’t promote financial exploitation in any form
The above are only a few of the signals which marketers should consider when planning out an effective marketing campaign towards the senior citizens, and the benefits which it would provide are twofold,
1. It would not make senior citizens worried and stressed out over the possibilities of illness
2. It would actually provide beneficial knowledge to all senior citizens in addition to achieving marketing goals in the process without any direct incitement towards a sale.
Health is often a gift which youngsters, teenagers and adolescents take for granted although those are the only years in a person life where they could actually enjoy themselves and live healthy in spite of eating junk food and non nutritious meals.
However the fact of life is that this stage doesn’t last forever and often times it vanishes even before we notice and make optimum use of it. Therefore a successful marketer would not only focus on preparing for his retirement, rather he would also consider making the necessary amendments to his lifestyle during this young stage in order to be better prepared to have a better experience after retirement.
A marketer should also apply this principle to all elements of his work by critically evaluating the ultimate goals and objectives of the organization the necessary changes which need to be in place during the initial phases of the marketing plan.
Nevertheless, when analyzing the marketing campaigns which are being targeted towards senior citizens, a noteworthy aspect to be considered is that they are also focused on either healthcare, holiday deals or insurance. Although certainly there is exception to this, however these are the most commonly focused areas for senior citizens. The problem with this strategy is that it makes senior citizens understand that they are no longer capable of doing the activities which they engaged in during their younger days. As a result, the numbers of senior citizens who get admitted to hospitals and get regular medical check-ups have increased because of the unethical marketing efforts to these individuals. A few traits which could be used to define a successful marketing strategy for senior citizens include,
• Has a positive outlook
• Promotes people to start a hobby or join a community club in a field of their interest
• Promotes physical activity
• Promotes measures necessary to overcome stress
• Doesn’t promote financial exploitation in any form
The above are only a few of the signals which marketers should consider when planning out an effective marketing campaign towards the senior citizens, and the benefits which it would provide are twofold,
1. It would not make senior citizens worried and stressed out over the possibilities of illness
2. It would actually provide beneficial knowledge to all senior citizens in addition to achieving marketing goals in the process without any direct incitement towards a sale.