Many people around the world thing that sending e-mails is something that belong to the past- not something that is popular and active these days. Especially if we are talking about using e-mails in the purpose of advertising. For majority of people, where some of them are people who are actively engaged with advertising and marketing, think that only bad companies rely on sending e-mails. They are wrong, which can be great for us who are still using this great strategy.
One of the biggest complains we have heard about effectiveness of this strategy is that you can communicate with your client better with social media, especially Facebook, Twitter and Linkedin. They are probably right with this, but not completely. Social media are great and powerful tool for promotion and advertising, but they are not so good when it comes to business correspondence.
Let’s back in the past for a while. When they occurred, e-mails were some kind of miracle and everyone was using them. Young people, mature, businessmen and students. It all changed with the appearance of the social media. However, e-mails are still one of the most effective tactics you can use on online marketing.
Here are some of the most significant sides of e-mail marketing concept:
It is completely free, which is great for people who don’t have big budget to spend on adverting. The only thing you have to have are computer and internet connection. Of course, you can use smartphones if you like and the result will be the same.
You can contact many people at once, which is particularly important if you have something to say or inform a large number of people. You can use bulk option and send one mail on many different addresses.
Keeping in touch with your clients is one of the most important sides of every business. This can be done with e-mails without any trouble.